Charles Richardson Ltd Privacy Policy

Charles Richardson Ltd Trading as Charles Richardson Estate Agents (”We”) are committed to protecting and respecting your privacy. We are a limited company and registered in England and Wales under company number 06686717 and have our registered office at 1029 London Rd, Croydon, CR7 6JF 

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


How We Collect and Use Information

Charles Richardson Estate Agents use your personal data to deliver services to you, to send you information about properties and property related services you may request of us or that we think will be of interest to you, also to conduct searches about your identity, your current and past residency addresses, and your right to live in the UK and credit history to meet applicable laws and to provide a recommendation to landlord clients, on your suitability as a tenant.

Information about you is shared with partners as described in this policy who have undertaken to hold your personal data in compliance with applicable laws Where Charles Richardson Estate Agents rely on your consent for direct marketing purposes; you can withdraw this consent at any time.


What information do we collect?

Charles Richardson Estate Agents collect and process personal data about you when you interact with us and our websites and when you register with us to receive our services. Other than the personal data, which you give us (which will usually include, name, address, telephone number, email address, date of birth, credit history, previous addresses, identification) in response to requests from us or other parties to a transaction which you are participating in, information that we collect directly from you includes:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

What information do we receive from third parties?

Sometimes, we receive information about you from third parties. In particular:

  • Social Media Companies including Facebook, Twitter, Google+ when you interact with our brand through these platforms;
  • Previous or current landlords for the purpose of referencing;
  • Enquiries through property portals when you request further information on a property.
  • Financial Advisors, mortgage brokers, lenders and solicitors/conveyance agents through transactions relating to the service we are providing; and
  • Other agents/companies as and when required for purposes, which will be disclosed.

How do we use this information, and what is the legal basis for this use?

We process this personal data for the following purposes:

  • To fulfil a contract. This includes:
  • Providing our services including processing information in connection with a property's sale or letting, arrangements for the transfers of funds by or to third parties, end of contract arrangements;
  • Communicating with you.
  • As required by us to conduct our business and pursue our respective legitimate interests, in particular:
  • We will use your information to provide services to you before we have a contract with you (for Instance sending potential buyers and tenants property details), and to respond to any comments or complaints you may send us;
  • The Company monitors use of our websites and online services, and uses your information to help us monitor, improve and protect our products, content, services and websites.
  • The Company uses information you provide to personalise our website, products or services for you.
  • If you provide a credit or debit card as payment, we also use third parties to check the validity of the sort code, account number and card number you submit in order to prevent fraud (see data sharing below);
  • We use information you provide to investigate any complaints received from you or from others, about our services or the properties which we deal with;
  • We will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation); and

Where you give us consent:

  • We will send you direct marketing in relation to our relevant products and services, or other products and services provided by us, members of our group of companies and our partners such as:
  • Mortgage brokers we are partnered with for mortgage services and advice Independent financial advisors for advice relating to your property and the services we offer.
  • Solicitors and Conveyancing agents for legal advice relating to your property and the services we offer.
  • On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

For purposes which are required by law:

  • To verify your identity; and
  • In response to requests by government or law enforcement authorities conducting an investigation.

Withdrawing consent or otherwise objecting to direct marketing.

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may each have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our respective legitimate interests.

You have an absolute right to opt-out of direct marketing or profiling we carry out for direct marketing, at any time. You can do this by following unsubscribe instructions contained in the communication, or by contacting us using the details set out below.


Where we store your personal Data

The data that we collect from you will be transferred to, and stored at, a destination within the European Economic Area (”EEA”).

Your data will be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of services to you.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the Internet is not completely secure.

Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We may share your data with

  • Mortgage brokers we are partnered with for mortgage services and advice;
  • Independent financial advisors for advice relating to your property;
  • Solicitors and conveyancing agents for legal advice relating to your property;
  • Any other named party to a signed contract, such as your landlord or tenant;
  • Third parties who provide services to the property for maintenance and repairs including plumbers/electricians/builders/carpenters-);
  • Surveying companies for surveying services required for the sale/purchase of your property;
  • Utilities companies where we are required to do so to adhere to a tenancy agreement;
  • Referencing companies to obtain references for letting a property;
  • Block managers where a let property is a leasehold property;
  • Inventory companies who conduct check ins and check outs; and
  • Insurance and warranty companies where you have decided to buy a product or service through us.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Personal data will also be shared with third party service providers, who will process it on behalf of Charles Richardson Estate Agents to help us run this website and also to provide our services to you. Such third parties include providers of identity checking, referencing, database management, email communications and live chat services.

In the event that we sell or integrate our business with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.


How long will you retain my data?

Where we process personal data in connection with performing a contract, we keep the data for 7 years from your last interaction with us.

Where we process registration data, we do this for as long as you are an active user of our sites and for 7 years after this.


Legal grounds for collection and use of personal information

We will only collect, use and otherwise handle information held about you or received from you when:

Information you give to us. We will use this information:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • To provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please inform us in writing at Charles Richardson Ltd, 1029 London Road, Croydon, CR7 6JF or by email to info@CharlesRichardsonltd.com
  • To notify you about changes to our service;
  • To provide technical support to you;
  • To ensure network and information security;
  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so; as part of our efforts to keep our site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Marketing Opt-Out – you are entitled to opt-out of marketing communications at any time and free of charge by email info@charlesrichardsonltd.com or by using the “Update communication preferences” option included at the bottom of any marketing e-mail or other marketing material received from us.


Disclosure of your information

You agree that we have the right to share your personal information with:

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

Selected third parties including:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you – this may include third party integration platforms such as BLINC Ltd (to facilitate tenant referencing and landlord protections) or such other third party integration platforms or plugins used in connection with the performance of any contract we enter into with them or you;

advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;

Analytics and search engine providers that assist us in the improvement and optimisation of our site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

We will disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.

If Charles Richardson Ltd  or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use www.CharlesRichardsonltd.com and other agreements; or to protect the rights, property, or safety of Charles Richardson Estate Agents, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Our Cookies Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Cookies are small text files that are downloaded to your device by websites you visit. These cookies help us improve our site by providing us with information about how users interact with our site such as the number of visitors to the site, the pages they visit and the length of time spent on the site. These cookies do not collect information that identifies a visitor. All the information that the cookies collect is aggregated and therefore anonymous. You may change your browser settings to delete and block cookies. To find out how visit www.allaboutcookies.org.

Before our website places cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the Website may not function fully or as intended.

Our website may place the following cookies:


Strictly necessary cookies:

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into certain areas of our website.


Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.


Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).


Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.


Google Display Advertising, Google Remarketing and Google Analytics

We have implemented and use Display Advertising and Google Remarketing to advertise online. You will see our Ads on Third-party vendors websites, including Google, we show our ads on sites across the Internet.

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone’s past visits to your website.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.

You can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

By continuing to use this site without changing your settings you consent to our use of cookies as described above.


Changes to our Privacy Notice

Any changes we may make to this policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.


What rights do I have?

You have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.

In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

To exercise any of these rights, you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to the Information Commissioner’s Office.


How do I get in touch with you?

If you have any questions about this policy, or would like to opt out of direct marketing, you can get in touch with us at info@CharlesRichardson.co.uk